Tao Zhengyong: Leading the stone engraving machine to the trend of the new "stone" generation

In the past 6 years, stone carving, as a traditional cultural industry, has undergone a earth-shaking change. With the gradual fading out of the old masonry, the new era has put forward higher requirements for stone carving. Mechanization, automation and high efficiency have gradually become the mainstream trend of stone carving, which has ushered in a new dawn for stone carving equipment, which has led to the rapid development of stone carving machines.

Shuitou - as the "stone capital of China", is the gathering place of stone enterprises, but also the most mature place for production equipment and technology, the protagonist of this article - Tao Zhengyong, the founder of Jin Tao Machinery, grew up from this place.

● Tao Zhengyong (left) and Ruan Jinmin (right) were awarded the 33rd China Light of the Earth Outstanding Devotees and were awarded the honorary title of Outstanding Entrepreneurs.

From technician to starting your own business

Tao Zhengyong, graduated from Hefei University of Technology in 2012 with a major in CNC mechatronics, and then worked as a technician in a CNC engraving machine company, which was his first contact with the engraving machine industry. After two years of work, in 2014, he was directly sent to Chongwu by the headquarters to do technical service support, and the main work is to solve some incurable diseases of engraving machines. A month later, Tao Zhengyong was unwilling to accept the status quo and had the idea of starting his own business. Immediately, he found his best friends, relatives and friends, and through market analysis, Tao Zhengyong began to prepare to open up the engraving machine market in Shuitou. Although I made up my mind, it was difficult at the beginning. At that time, the market of Shuitou was relatively mature, and the competition was extremely fierce, and there were already many merchants in Shuitou selling engraving machines. In this case, Tao Zhengyong did not use the conventional negotiation method to promote his products, but first conducted market research. Through analysis, it was found that although there were many enterprises selling engraving machines in the market at that time, the after-sales service of engraving machines was a blank. In view of this, Tao Zhengyong, who has a technical background, decided to open up the after-sales service market. So he began to ride an electric car around the streets, send business cards to the engraving machine factory, and promote his engraving machine service.

At first, it was very difficult, and everyone was skeptical of Tao Zhengyong. In the face of all kinds of criticism, Tao Zhengyong does not care, as always, to provide services to customers, help everyone solve some big and small problems, and win everyone's trust little by little with sincerity and action. Tao Zhengyong and his younger brother repairing the engraving machine until two or three o'clock at night is the most common thing. Tao Zhengyong lacked start-up capital at the beginning of his business, but fortunately, with the support of his family, the start-up capital was the money when he got married, and the electric car that walked the streets and alleys was also given by others, and he couldn't even make up enough money to buy accessories when it was difficult. In the face of all kinds of hardships, he did not lose heart, but relied on the credibility that he had slowly accumulated. By helping others to repair the engraving machine, they have gradually opened up the market. Starting in 2015, he sold more than 50 engraving machines in the first year, and his performance doubled in the following years. In 2019, the sales reached 400 units a year, and the national market has reached more than 1,500 units. At present, Shuitou has four sales outlets, in addition to the factory, there is also a professional training department, a spindle maintenance department and a machinery showroom.

Jintao Machinery is not only engaged in the production and sales of engraving machines, but also the renovation and modification of second-hand engraving machines. In addition, one of the highlights of Jintao Machinery is to create a precedent for the leasing of second-hand engraving machines, which fills the market gap of water head engraving machine leasing.

From acting as an agent to setting up your own brand

Tao Zhengyong's dream when he was in college was to design and develop machinery and equipment and realize production automation, and this dream was finally realized in 2016. In 2016, Tao Zhengyong established Jintao Machinery Co., Ltd., which began to be officially promoted in 2018. The ambition of the bird and the bird starts from this moment. However, Tao Zhengyong has a bigger dream, that is, to contribute to Industry 4.0 and let Chinese equipment on the international stage. "The name of the brand is derived from the names of our husband and wife (Nguyen Tan Min & Tao Zheng Dung)." Tao Zhengyong's wife explained. And this word "Jin" is the same as the word "Jin" in Jinjiang, which is very fateful. The original intention of the establishment of Jintao Machinery is to independently develop and produce machinery and equipment, so as to achieve the goal of liberating labor and improving the efficiency of machinery. It is precisely because of this that he is so rigorous that he does not let go of the quality control of an accessory.

At present, Jintao Machinery can provide independent research and development, production and sales of the whole service, and provide a unique pre-sales service, regular maintenance and overhaul of machinery on sale, after-sales technical personnel will also establish a communication mechanism with customers, in order to solve problems for customers faster. Tao Zhengyong, a technician, found that customers can usually only find 70% of common sense mechanical problems, but it is difficult to find the other 30% of technical problems. For example: how to adjust machine parameters to achieve high-efficiency, high-quality production. Based on this situation, Tao Zhengyong will arrange technical personnel to take the initiative to communicate with customers to help them better use products.

The "Bumblebee" granite engraving machine came into being

Granite has always been a field rarely touched by stone carving manufacturers, granite has high hardness, carving is difficult, and there is almost no equipment for carving granite in the mainstream market. In the face of business opportunities, Tao Zhengyong did not let the business opportunities stay in the brain, but immediately organized the R&D team and started technical public relations. The hard work paid off, and the granite engraving machine came into being, and they gave it a resounding name according to the attributes of the product - "Bumblebee".

"Bumblebee" is the first batch of granite engraving machines, it adopts Italy's advanced technology, the main design material is fiberglass, and the shape design is also unique. At the same time, it takes into account the characteristics of light weight, flexible action and noise reduction. Soon granite engraving machines accounted for nearly half of the market share. Tao Zhengyong analyzed and summarized the problems of the previous engraving machine, and poured all the experience into the bumblebee, so the "bumblebee" was very stable from the early stage of the market, and the carving attributes were enhanced. Bumblebee can conquer even the most difficult microcrystalline stone to carve at the moment. Use strength to lead stone carving to a new trend. The name "Bumblebee" comes not only from its cool appearance, but also from its outstanding performance.

Due to his outstanding achievements, Tao Zhengyong was rated as an advanced figure by the Light of the Chinese Land in 2020 and was cordially received by Li Jinhua, vice chairman of the National Committee of the Chinese People's Political Consultative Conference.

Jintao Machinery is destined to be unwilling to be ordinary and move forward bravely!